Our Story

Little Nutkins - About Us

'Good Stuff for Kids' - What the hell does that mean anyway?

We know, there are LOADS of shops selling children’s toys clothes and accessories. There is perhaps too much choice these days. So here we are, another online children’s store, persuading you to buy from us! We get it.

But, that said we do believe we’re a little different. We make it easy for you to find good quality, unique children’s products. We search though the thousands of children’s brands out there to bring you the best. Things we love and know you will too.

Shop with Little Nutkins in the knowledge you’re getting the cream of the crop. And that doesn’t mean the most expensive. Great value, good quality products from independent brands with their own wonderful ethoses.

We're not claiming to change the world; our products won't make your children behave impeccably or get straight A's, and newsflash: buying wooden toys will not automatically create a child genius. But all our products are all gorgeous, fun, colourful and good in one way or another - meaning both you and your kids will love them.

We don't care if you try one small thing or go the whole hog. It's all good for us.

With that in mind, all of our chosen brands have to tick at least one of our 'good stuff' boxes:

  • Fair trade and ethical
  • Avoid gender stereotypes
  • Educate and inspire
  • Develop young minds through play
  • Minimise our impact on the environment
  • Promote closeness and comfort
  • Makes life easier for parent and child

Our brands are all independent and based across Europe. They all believe in 'good' in their own way.

One baby step at a time, we can all do a little bit. (Even if it's not all the time.)

About Us

Hi, I'm Louise - the owner! I'm a working mum of two living in South Wales.

Not so long ago, I had a pre-40 crisis, and started to question what the hell was I doing with my life?

I've worked in ecommerce for many years, managing websites for other brands. Working long hours and not seeing my children as much as I'd like. Trying to juggle nursery drop-offs and early morning meetings. I wasn't happy in my job, and my life felt so chaotic.

At the same time I was getting frustrated by the choice of good children's stores out there.

And that's where Little Nutkins came from. Wanting a better work-life balance, doing something I loved and wanting to make a difference by selling things that I'm passionate about. So I set about creating a store that sold products I loved, from brands I believed in - a unique children's, baby and parent boutique.

And no, I'm certainly not a perfect mum or business woman, and will never pretend to be. I still have a lot to learn on this crazy journey. But I hope you'll join me for the ride! 

Get in touch for a chat or to give feedback.

I hope you enjoy shopping at with us.


Louise (Head Nutkin)