Our Story

'Good Stuff for Kids' - What the hell does that mean?

Good? Not amazing? Not the best? Just good? But that's OK, because that's what we're all about. 

Parenting can be tough - so being a 'good' parent is a very wonderful thing to be. You don't have to be amazing, because there is no one correct way to do it, it's not a competition, there are no winners (and certainly no prizes) - it’s whatever works for you and your little one. Sometimes it's fabulous, sometimes you just have to grit your teeth and hang-on until bedtime! But amongst the chaos and cuddles, there are lots of 'good' things we can all do for our bambinos. 

We're not claiming to change the world; our products won't make your children behave impeccably or get straight A's, and newsflash: buying a cloth nappy will not turn you into a saint. But all our products are all gorgeous, fun, colourful and good in one way or another - meaning both you and your kids will love them.

We don't care if you try one small thing or go the whole hog. It's all good for us.

With that in mind, all of our chosen brands have to tick at least one of our 'good stuff' boxes:

  • Fair trade and ethical
  • Educate and inspire
  • Develop young minds through play
  • Minimise our impact on the environment
  • Promote closeness and comfort
  • Avoid gender stereotypes

Our brands are all independent and based across Europe. They all believe in 'good' in their own way.

One baby step at a time, we can all do a little bit. (Even if it's not all the time.)

About Us

Little Nutkins - About Us

Hi, I'm Louise - the owner! I'm a working mum of two living in South Wales.

Not so long ago, I had a pre-40 crisis,  and started to question what the hell was I doing with my life?

I've worked in ecommerce for many years, managing websites for other brands. Working long hours and not seeing my children as much as I'd like. Trying to juggle nursery drop-offs and early morning meetings. I wasn't happy in my job, and my life felt so chaotic.

At the same time I was getting frustrated by the choice of good children's stores out there.

And that's where Little Nutkins came from. Wanting a better work-life balance, doing something I loved and wanting to make a difference by selling things that I'm passionate about. So I set about create a site that sold products I loved, from brands I believed in. Somewhere along the way I scooped up the existing sites of Babyholics and Little Nutkins and joined them together to create a unique children's, baby and parent boutique.

And no, I'm certainly not a perfect mum, and will never pretend to be. I still have a lot to learn on this crazy parenting journey. I hope you'll join me for the ride! 

Get in touch for a chat or to give feedback. And join us in our private Facebook group if you want to vent or get advice.

I hope you enjoy shopping at with us.

Thanks

Louise