Our Story

Good stuff for kids

We know, there are LOADS of shops selling children’s toys clothes and accessories. And yet here we are, another online children’s store persuading you to buy from us. We get it.

But, that said we do believe we’re a little different. As a retailer (and parents) we make sure we only sell 'good’ children’s products. Products that help children learn and grow. Products that are gender neutral. Products that inspire, empower and bring joy. Products that help reduce our impact on the environment. Products that make children's lives more colourful and fun. Products that look stylish and last. And things that make parents lives a little easier. All from brands that we believe in and love.

Little Nutkins makes it easy for you to find good quality, unique children’s products with style.

About Us

I'm Louise - the owner! I'm a mum of two living in South Wales.

In 2018, I had a pre-40 crisis, and started to question what the hell was I doing with my life?

I'd worked in ecommerce for many years, managing websites for other brands. Working long hours and not seeing my children as much as I'd like. Trying to juggle nursery drop-offs and early morning meetings. I wasn't happy in my job, and my life felt so chaotic. At the same time I was getting frustrated by the choice of good children's stores out there.

And in a completely impulsive move, I quit my job and started Little Nutkins. With a mission to have a better work-life balance, doing something I loved and make a difference by selling things that I'm passionate about.

Little Nutkins definitely keeps me busier than ever, but thankfully I'll never miss a school play, parents evening or sports day again. (And if you speak to me on the phone, you may occasionally hear a small voice in the background!)

Get in touch for a chat or to give feedback.

I hope you enjoy shopping at with us.


Louise (Head Nutkin)