This ever popular Scandi clothing range began in the small town of Älmhult, Sweden, in 2008. The idea was to make colourful, fun, sustainable and affordable children’s clothing. Something they wanted for their own children, but couldn’t find. The idea from the start was to use only organic cotton, as well as ecological and socially responsible production.

Their colourful unique designs have gained a huge cult following, with each season's collection becoming instantly collectable.