Cult Scandi clothing brand JNY began in Sweden in 2005. From the very beginning, the focus has been on designing and manufacturing durable children's clothes with high quality in design, materials and sewing. Today they have become one of the leading brands in Europe that only use ecological GOTS-certified cotton in their clothes. It has a real following thanks to it's striking colours and designs.

JNY believe that children want to be children and not small adults. Clothing for children should be comfortable, colourful and made with care at every stage. Their aim is that all adults will like their clothes and fabrics but all children will love them.