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In 1999, at a kitchen table in Somerset, Hippychick was born. launching with their first product - the innovative back-saving Hipseat - that got everything started. As a mother of three, founder Julia Minchin’s knows only too well about carrying babies and the resulting aching back. The Hipseat solved the problem and it continues to be one of our bestsellers. Let’s face it - babies aren’t getting any lighter!