BundleBean began in 2011 after Emily Goodall's frustration with the mountains of baby ‘kit’ that seemed necessary when she had two toddlers. After spending half an hour fitting a footmuff (that required a screwdriver to remove the harness!?) She realised she had to design something better. Inspired by compact and high-functioning camping products, she designed the BundleBean Go, it was waterproof, durable, simple to use and totally universal. It has been a runaway success, winning multiple awards and is now on sale all over the world.

Their range has now widened and includes the BundleBean for Babywearing – a carefully designed cover that fits all types of slings and carriers, and includes a detachable hood for a top to toe protection.