Without realising it, consumerism and waste have become the norm, particularly with clothing. According to research by Barnardo’s, 1 in 3 women feel that an item of clothing is outdated after less than three wears!
'Fast fashion' has meant we are then encouraged by retailers and the media to be constantly buying into the next new trends and styles. It's even frowned-upon to be seen as 'last season'. This constant need for newness has driven down prices and quality - what's the point of paying for something that lasts when you only wear it a few times?
Once we are bored of a piece of clothing we then mindlessly throw it away. This cycle continues, creating more and more waste!
According to Oxfam, this has led to a staggering 11 million items of clothing being sent to landfill every week in the UK.
So what is the Slow Fashion Movement?
Slow fashion is the reaction and opposite to fast fashion.
“Consuming and creating fashion consciously and with integrity. It connects social and environmental awareness and responsibility with the pleasure of wearing beautiful, well-made, and lasting clothing (as compared to the immediate gratification of fast Fashion).” — Kat Collings, Editor in Chief at Who What Wear
Research is showing that consumers are starting to realise that we can’t continue in this way. People are becoming more aware of their responsibility to reduce waste and lead a more sustainable lifestyle.
What Does the Slow Fashion Movement Mean?
It’s about making thoughtful purchases. Choosing clothing that will last and that we won’t want to throw out in a few months. Choosing quality not quantity so that we are producing less waste. The movement is also about working towards creating an industry that benefits the planet and all people. Therefore using natural and organic materials are important.
These are all things that we value here at Little Nutkins, and one of the reasons we knew we needed our own organic kids clothing brand - XOKIDDO.
Slow fashion for kids
Slow fashion might be something that we are considering for ourselves as adults, but what about slow fashion for kids? We know how many clothes kids can get through - so maybe you have thought about being less wasteful with your children’s clothes too?
You may still need to get more and more clothes for you kids as they grow, but with some of our tips (see below) it can be easy, and cheaper, to buy into the slow fashion movement.
Organic Clothes for kids
Using organic and natural materials is a key part of the slow fashion movement. The fabric must stand the test of time so it is important to use materials such as organic cotton that are sturdy but also gentle enough to keep the environmental impact low.
XOKIDDO is our range of unisex organic kids clothes for children who just want to play. The range is washable, wearable and super-comfortable, making it easy to get them dressed in the morning (always a bonus)!
The range includes items that can be mixed and matched, unisex styles for boys and girls - so it's easy to pull together outfits without having a huge range of clothes. We like to think of it as sustainable style that’s ready for any adventure.
Slow Fashion for Children in the UK
If you want to apply the slow fashion way of thinking to your children’s wardrobe we have come up with a few ideas below to get you started:
- Think about a capsule wardrobe. Buy clothes for your children that can be mixed and matched. This way you can buy less but still have lots of different outfits and your child won’t feel like they are wearing the same thing over and over. All our pieces from the XOKIDDO range have been designed to be styled together. This way your clothes will get more use, so are better value, and you won't need to buy as much, so you'll actually save money.
- Buy unisex clothes for kids. This makes it even easier to hand clothes down to siblings or pass on to friends. The majority of our clothes in the XOKIDDO range are unisex.
- Do your research. Find new slow fashion clothing brands and question things like how many collections a year does the brand release? We limit the number of items we release per year so that we are not actively encouraging consumers to keep buying more, only what you need when you need it.
- Make thoughtful purchases for yourself and your children. Is that item of clothing essential or a nice to have? Will that item of clothing last? A shift in mindset towards quality over quantity can be applied to your children’s clothing too.
- Don’t just throw away clothes like you might normally. Think about how you or others could use that item. Could you upcycle it, sell it or pass it on? You can even have clothes made into cute keepsakes - to preserve those lovely and funny memories. Or if an item is beyond repair, you can even cut them up to use them as eco-friendly dusters!
- Buy and Sell your clothes. Even with the most adventurous kids you're bound to have items that have plenty of life left in them. If you no longer have a use for them sell them on. There are lots of Facebook groups, selling sites and physical markets dedicated to selling on children's clothes. And while there, see if there is anything you can buy too. There is absolutely nothing wrong with second hand clothes - in fact it's a great way to get something nobody else has. Just give them a good wash and you're good to go!
- Buy non-seasonal clothes. Of course your child will need warmer clothes in the winter and cooler ones in the summer, but there are staples that will last all year. Joggers, leggings, t-shirts, dresses and sweatshirts are essential all year round. Get the essentials and layer up as needed. This way you won't be tempted to rebuy a whole wardrobe with every season change. Just buy as they grow out of items.
Quality over quantity isn't just about clothes
At Little Nutkins we believe the quality over quantity mindset is SO important. In fact it applies to everything that we stock - not just clothing! Our toys, books and accessories can also be reused, sold and passed on.
I'm sure we've all got those toys in our lofts that our parents kept from when we were young! There's nothing more nostalgic than seeing your children play with toys you used to play with. So when you buy toys and gifts thing about the longevity and what you may be able to do with it once your child no longer needs it.
We prefer to sell high quality and durable toys that are made to last. Not only does it mean you can get years of use out of them and pass them on but also it means far less waste, landfill and depletion of natural resources, something we should all be conscious of right now!