Good Practice Award - Let Toys Be Toys

Let Toys be Toys Good Practice Award

We're so proud to have been given a 'Good Practice Award' by Let Toys Be Toys

Let Toys Be Toys is a non-profit campaign asking the toy and publishing industries to stop limiting children’s interests by promoting some toys and books as only suitable for girls, and others only for boys.⁠

Little Nutkins has been recognised for our gender-free approach of not dividing toys into boys or girls categories and selecting colourful products rather than just pink or blue variants.⁠

Avoiding gender stereotypes is one of our core values, so we're so chuffed to have been recognised by Let Toys Be Toys.

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